Find Your Pup’s Aesthetic: A Style Guide by Lucy & Co.
Trends come and go, but style? That’s forever. Whether your pup is channeling their inner coquette queen, Y2K pop star, or outdoor adventurer, we’ve got a look to match every vibe. Consider this your official guide to the dog aesthetics of the moment—because your BFF deserves more than “just a collar.”
Let’s dive into the looks:
🎀 Coquette Cutie: The Take a Bow Collection
Shop it here »
Ruffles, bows, and a touch of vintage flair—this look is giving “main character at the garden party.” The Take a Bow Reversible Harness is perfect for pups who like to flirt with fashion. Pair it with a matching leash and a pout (okay, maybe just a wag) for that ultra-femme finish.
✨ For the pup who: Lives for compliments, loves a soft pastel moment, and definitely has a signature walk.
💿 Y2K Icon: The Y2K Baby Collection
Shop it here »
Butterfly clips? Check. Bubblegum pink? Check. A vibe that says “I barked on AIM”? Double check. The Y2K Baby No-Pull Harness is all about throwback glam for the pup who’s got major early-2000s energy.
✨ For the pup who: Loves attention, owns at least one rhinestone accessory, and always struts to Britney.
🌀 Groovy Pup Energy: The Just Chill Collection
Shop it here »
The 70s called—and your pup answered with peace, love, and pastel swirls. The Just Chill Reversible Harness is a whole mood, perfect for laid-back walks and vibey playdates in the park. Bonus: it’s reversible, so your pup can flip their look depending on the moon phase.
✨ For the pup who: Has flower child vibes, enjoys long naps in sunbeams, and is probably the chillest one at the dog park.
🌲 Granola Goals: The Take a Hike Collection
Shop it here »
For the outdoorsy pup who lives for a trail walk and doesn’t mind getting a little muddy, the Take a Hike Reversible Harness is a perfect match. Earthy tones meet playful prints, and it’s sturdy enough for all your camping, hiking, and cabin-core adventures.
✨ For the pup who: Drinks out of mountain streams, has a fleece for every season, and owns a dog-sized backpack. (Probably.)
🤠 Western Vibes: The Howdy Honey + Looking Sharp Collections
Shop Howdy Honey »
Shop Looking Sharp »
Whether your pup is channeling desert cowgirl realness or cactus-core chic, these Western-inspired collections are rootin’ and tootin’ in the best way. The Howdy Honey harness brings a bold pink pop with western prints, while Looking Sharp is all about desert tones and prickly personality.
✨ For the pup who: Isn’t afraid of a little dust on their paws, loves a dramatic sunset, and probably has a country playlist.
So… which aesthetic is your pup rocking today?
Better yet—why choose just one? With Lucy & Co., your dog can be coquette on Monday, Y2K on Tuesday, and granola by the weekend. That’s what we call fashion flexibility. 🐾💅
