Be FUr real!

The Lucy & Co. Blog for Dog Parents and their Pup Family! Join our community to discover the latest trends, tips, and insights on dog ownership, from training and dog dates to fashion and travel. Whether you're a new pup parent or a seasoned pro, our blog is your go-to resource for all things pup!

Fur Real: The Lucy & Co. Blog

Puppy Love: How to Celebrate Valentine's Day with Your Dog

Puppy Love: How to Celebrate Valentine's Day wi...

Valentine’s Day isn’t just for humans—it’s a paws-itively perfect opportunity to celebrate the unconditional love of your furry best friend! From baking homemade treats to planning a doggy date or...

Puppy Love: How to Celebrate Valentine's Day wi...

Valentine’s Day isn’t just for humans—it’s a paws-itively perfect opportunity to celebrate the unconditional love of your furry best friend! From baking homemade treats to planning a doggy date or...

Top Valentine’s Day Gifts for Your Dog

Top Valentine’s Day Gifts for Your Dog

Valentine's Day isn’t just for humans—it’s the perfect chance to spoil your four-legged best friend! From stylish accessories to playful toys and personalized goodies, we’ve rounded up the best Valentine’s...

Top Valentine’s Day Gifts for Your Dog

Valentine's Day isn’t just for humans—it’s the perfect chance to spoil your four-legged best friend! From stylish accessories to playful toys and personalized goodies, we’ve rounded up the best Valentine’s...

Everything You Need for Your New Puppy: A Guide to Joyful Puppy Parenthood! 🐾

Everything You Need for Your New Puppy: A Guide...

Bringing home a new puppy is an adventure filled with love, fluff, and a bit of chaos! From setting up a cozy space to stocking up on training treats, chew...

Everything You Need for Your New Puppy: A Guide...

Bringing home a new puppy is an adventure filled with love, fluff, and a bit of chaos! From setting up a cozy space to stocking up on training treats, chew...

How to Support Shelters During Valentine’s Day

How to Support Shelters During Valentine’s Day

Valentine’s Day is a time to celebrate love—and that includes love for animals in need. This holiday, give back by supporting your local animal shelters. From donating supplies to volunteering...

How to Support Shelters During Valentine’s Day

Valentine’s Day is a time to celebrate love—and that includes love for animals in need. This holiday, give back by supporting your local animal shelters. From donating supplies to volunteering...

How to Help Pets and Their Families Affected by Wildfires

How to Help Pets and Their Families Affected by...

Wildfires can displace families and their beloved pets, but there are many ways to help. From donating supplies to fostering displaced animals, every action can make a difference. Explore our...

How to Help Pets and Their Families Affected by...

Wildfires can displace families and their beloved pets, but there are many ways to help. From donating supplies to fostering displaced animals, every action can make a difference. Explore our...

Sweetheart Strawberry & Banana Dog Treats: A Valentine for Your Pup

Sweetheart Strawberry & Banana Dog Treats: A Va...

Valentine’s Day isn’t just for humans—it’s a chance to spoil your furry soulmate too! These Sweetheart Strawberry & Banana Dog Treats are the perfect way to show your pup some...

Sweetheart Strawberry & Banana Dog Treats: A Va...

Valentine’s Day isn’t just for humans—it’s a chance to spoil your furry soulmate too! These Sweetheart Strawberry & Banana Dog Treats are the perfect way to show your pup some...

Here's What Our Customers Are Loving!

With gear this bold, and prints this fun, there’s always a reason for a new little something. Here’s the new stuff we’re excited about, right now.